Consumer Goods & FMCG

Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) are products that are sold at a relatively low cost and quickly. Non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables are come under this industry. Over the past quarter century the growth of the internet and the rise of the brand community phenomenon have contributed to the demand for FMCG.

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